The CU*become online coaching programme


Scalable consciousness development to increase employee engagement on all levels of the organisation

WHY CU*become?

Who doesn’t want a thriving culture and organisation that attracts and retains talent, whose employees are fans of the organisation, partners are eager to do business with, and clients love to buy from and engage with?

A 2018 Harvard Business Review meta-study revealed that “…it’s common for leaders seeking to build high-performing organisations to be confounded by culture.” To put it in the famous words of management consultant Peter Drucker:
“Culture eats strategy for breakfast.”

CU*become is a scalable personal development and culture change programme that transforms all central aspects of organisational reality:


from feeling overwhelmed and disengaged to ownership and a solution focus.


from reactive and blaming to pro-active, cooperative, and engaged.

Systems & Processes

from bureaucratic and hierarchical structures to organisation wide, agile self-organisation.


from disconnected silos and protection to a culture of belonging and deliberate development.


CU*become achieves the development of the organisational culture through the parallel personal consciousness development of each participant.

The organisation hereby develops into a Conscious Tribe whose engaged members:

1. Invest in inner work

CU*become promotes personal and consciousness development through strengthening inner meta-competencies:


  • self-reflection: See strengths and weaknesses, recognise and change your own patterns.
  • self-compassion: Develop empathy for one’s own life path and personality.
  • personal ownership: recognise and proactively address one’s contribution to problems as well as solutions.
  • the ability to engage in deep dialogue: create safe spaces with others through open communication.

2. Understand the BIG picture

CU*become increases the ability to take a meta-perspective and thus

  • to observe the interaction between individual and collective reality,
  • consider the interfaces between stakeholders inside and outside the organisation, and
  • to develop a systemic understanding of the overall organisation.

3. Live deep relationships

CU*become fosters the building of meaningful and trusting relationships in the organisation,

  • by supporting people to talk to each other instead of about each other,
  • by training empathy and active listening,
  • and by making employees see themselves as role models for the organisation.

4. Practice conscious rituals

CU*become introduces rituals which enable sustainable change, because they are

  • meaningful and goal-oriented,
  • applied regularly and
  • reviewed for their usefulness and effectiveness.


On our online platform we playfully combine individual consciousness development and social learning in teams. This blended learning approach enables simultaneous coaching even of very large groups.

Individual consciousness development through self-reflection

  • exposure to models and theories in the form of entertaining and informative video and audio content on the online platform.
  • tasks to deepen self-reflection.
  • building a personal reference library in the form of the programme contents in PDF format.

Social learning through interaction and dialogue

  • bi-weekly pod conversations with colleagues to deepen the learning and help with application in everyday life.
  • dialogue with colleagues from other parts of the organisation on the online platform.
  • bi-weekly live video conferences with colleagues from other parts of the organisation moderated by a CU*become coach.


CU*become consists of 5 modules delivered over a period of three to four months.

Change takes time. The process, spanning several months, allows for a shared language to develop throughout the organisation and the sustainable integration of new rituals into daily life.


CU*become democratises access to highest quality content. It is designed for employees at every level of the organisation, from top leadership to the frontline.

Time Commitment

CU*become supports micro-learning i.e., small tasks, which can be completed on any device at any time.

The optimal time commitment averages 20 minutes per workday.


The intellectually and visually engaging learning journey of the CU*become programme features content developed by coaches, psychologists, and designers. They are based on the newest insights from psychology, neurosciences, and adult learning.

The CU*become programme combines individual personal development with collective development in the form of interdepartmental pod conversations and group video conferencing.

Module overview

1. Check my Mindset

Based on models such as the Comfort Zone, Ladder of Learning, and Balcony and Dance, we explore our inner mindset as the foundation for change and growth.

2. Needy Icebergs

The discovery of the psychological needs that motivate our behaviour is the starting point for more self-compassion and compassion for others.

3. Push P.A.U.S.E.

The P.A.U.S.E. process is introduced as a method for increasing self-awareness, stopping reactivity, and instead choosing mindful and solution-oriented responses.

4. Life Wide Web

This module focuses on creating a deep, systemic understanding of one’s own role and effectiveness in the organisation and beyond.

5. Get on the Balcony

The meta-reflection from the balcony allows pinpointing the most relevant insights from the CU*become journey, and jointly selecting rituals that will continue to deepen understanding, trust, and accountability.